Prime central London is a globally desirable place to live. Positive long-term population trends, a robust economy, and high quality of living, all contribute to a steady and increasing demand. In parallel, new supply is limited due to lack of land and a strict regulatory environment, ensuring favourable occupational and investment dynamics.
The strategy focuses on freehold houses in the prime postcodes surrounding Hyde Park and targets unmodernised properties that will benefit from capex initiatives to drive rental premium and sale values.